Having a corporate or promotional video for your company is often viewed as something of an expensive luxury – useful, but rarely considered to be an essential marketing tool. This is not entirely true.

Where as many businesses can understand the benefits of having a corporate video, all too often they are put off by the perceived cost and subsequently find it hard to justify commercially. Furthermore, the process of making a video can at times, appear complex and intimidating, with an array of technical terms and processes. Diverse Video strives to help our corporate clients through any such obstacles.

Streaming video provides a number of useful opportunities for maximising the potential of an existing corporate video. And compared to other distribution media such as DVD or CD-ROMs it also offers a cost-effective solution for broadcasting a new corporate presentation to a wider audience.

Although streaming video is certainly not a new concept and has been around for some time, it’s now easier than ever to add streaming video content to your website. The technology required to enable video streaming is widely available, it is inexpensive and with the dramatic growth in high speed, broadband internet connections, a growing number of internet users can now view high quality, streaming video on their computers.

Diverse Video Provides Compelling Content

Providing content that creates a real interest for the viewer instead of simply informing them of your key corporate values – the typical narrative being ‘how successful we are, the great products & services we offer, our featured clients’ - Diverse Video helps to turn the message into something that is more useful and engaging to watch.

Take for example a company that manufactures kitchen products. Where as we could produce a video to establish company values by highlighting such areas as quality of craftsmanship and original design of the product, this information is almost certainly available more easily on the company web pages. It could be far more interesting for the viewer to provide them with a series of recipes, which feature the products being used in context.

Another technique is to provide content that is not centrally focused to your company’s core products & services. For example, your company sponsors a sports event or art exhibition. How about showing some clips from the event, with company branding around it?

By using more recognisable and popular content, Diverse Video helps you create a wider ‘reach’ for the video, with the added possibility of gaining increased website traffic and customer loyalty.